1.01.2024

Twitter Etiquette You Should Be Aware Of For Monetization


As a Japanese user who has been on Twitter* for over 12 years, let me teach you the etiquette of Twitter. I've written this for those who want to make money on Twitter, those who want to gain more followers and impressions, and those who may struggle to distinguish between right and wrong actions on the platform.

*I am aware that Twitter has been renamed to X.
Image Credit: Freepik

Table of Contents



Japanese Users Are The Most Active


Firstly, Japan is the country that uses Twitter the most actively. That is a fact acknowledged even by Twitter's CEO, Elon Musk.


Perhaps due to awareness of such statistics, there is currently an increase in non-Japanese users actively responding to Japanese tweets to meet the criteria for the creator-focused ads revenue sharing program that started in July 2023.

And this issue is causing great discomfort among Japanese users. Therefore, as a heavy user, I will now provide etiquette guidance for those who may not be familiar with Twitter.



Things You Shouldn't Do on Twitter


What you shouldn't do on Twitter is to use other people's posts for impressions. I understand the desire to gain more impressions for monetization, but let's refrain from using other people's posts. 

To be eligible for monetization, you need to be subscribed to X Premium or Verified Organizations, and have at least 5 million organic impressions on your cumulative posts within the last 3 months, along with a minimum of 500 followers.


I've created a list of things you shouldn't do on Twitter. Let's refrain from these actions as they are highly disliked by most of users.

  • Copying and pasting other user's posts
  • Responding to posts in another language
  • Responding with shallow words

These actions are considered violations of etiquette, and repeating them may lead to being blocked by many users. I will now provide some examples.

The following post shares disaster prevention information regarding the major earthquake and tsunami that occurred in Japan on January 1, 2024, aimed at protecting lives.


It went viral as a crucial post that could be a matter of life and death. Now, take a look at the screenshots of the nasty replies to this post. They are not all Japanese, and they don't even speak Japanese.


all non-Japanese users

The reason unrelated individuals are providing irrelevant replies like this is solely for impressions. They are exploiting other people's important tweets for monetization, and that is NOT a human behavior.

Some of the tweets in the image above are written in Japanese, but all of them are copied and pasted from other people's posts. Stealing someone else's post like this is called 'パクツイ[paku-tsu-i]' in Japanese.

In severe cases, some users pose as victims and post false information. This makes it difficult to distinguish which information is genuine, causing confusion.

Users who exploit other people's tweets for impressions in Japanese are called 'インプ[inpu],' by the way.




Final Thoughts: Speak your own words


I've shared tips on Twitter etiquette and what you shouldn't do. 

You probably already know, but if you aim to make money on Twitter, express yourself in your own words. It's the most effective way. 

In fact, many accounts with a large number of followers have started restricting who they reply to. This is to filter out people who post meaningless content just for impressions.

I hope that Elon Musk will soon revise to exclude replies from counting towards the impression criteria for monetization.

Thank you for reading the entire post.